This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
A step by step guide to creating a communications strategy
A communications strategy is essential to persuasive, relevant comms. This is a step by step guide to creating a punchy, sharp comms strategy.
A research method to help develop communications
Research is a critical part of persuasive communication. This research method is a great way to develop comms relevant to your audience.
Three ways research helps communication
Research is critical to persuasive communication. Rather than seeing it as an impediment, organizations should see it as invaluable.
What’s the difference between branding and marketing?
What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.
What companies say and don’t say about their 4G LTE networks
The carriers providing 4G LTE coverage essentially offer the same service. Here’s how they sell the mobile internet and what they don’t say.
One reason this ad campaign might work
Environmental organizations often mistakenly frame nature as separate to people. This campaign avoids that mistake, but does it work?
Three notes you must hit when making a political TV ad
Can you guess which of these political ads works? The major political parties are off and running in New Zealand’s federal election.
A quick look into the six principles of influence
We all use Robert Cialdini’s six principles of persuasion. What are they are and how can we use them to communicate effectively?
Why you need to mix up your advertising campaign
Nothing lasts forever. An ad campaign that works today might not work tomorrow. When that day comes it’s time to mix up your advertising.