This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
A step by step guide to creating a communications strategy
A communications strategy is essential to persuasive, relevant comms. This is a step by step guide to creating a punchy, sharp comms strategy.
A research method to help develop communications
Research is a critical part of persuasive communication. This research method is a great way to develop comms relevant to your audience.
How one organization rebranded, changed its name, and achieved greater clarity
Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.
What’s the difference between branding and marketing?
What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.
What companies say and don’t say about their 4G LTE networks
The carriers providing 4G LTE coverage essentially offer the same service. Here’s how they sell the mobile internet and what they don’t say.
Why you probably don’t have a narrative
Campaigns and organizations that rely on messages in place of narrative risk saying nothing. Messages deliver narrative, but they are not the same.
Comparing two brands — Lyft and Uber
Lyft and Uber are new services seeking to disrupt the taxi industry. Similar services, but what about the brands?
Don’t be like World Vision — know your values
When an organization’s values are only words, problems arise. World Vision is learning this. By caving in to donors it has an image to repair.
What communicators can learn from Rick Warren and Saddleback Church
Rick Warren successfully built a following of 40,000 members. We can take lessons from his book and create purpose driven communication.