Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.
Words that beat ‘global warming’ and ‘climate change’ — a guide
For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial.
The missing contenders in ‘climate change’ vs ‘global warming’ fight
The climate change vs global warming language debate ignores better words like health, pollution, creating jobs, and extreme weather
Why you should limit facts and figures
Speakers who rely on facts and figures risk losing their audience. Aristotle’s third mode of persuasion, logos, should be used sparingly.
Know your issue? You also need to know how to frame it
Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.
The Political Brain by Drew Westen
Drew Westen’s book is essential reading for progressives wondering why conservatives keep winning. Packed with theory and practical examples.