Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.
The missing contenders in ‘climate change’ vs ‘global warming’ fight
The climate change vs global warming language debate ignores better words like health, pollution, creating jobs, and extreme weather
Words that Work by Frank Luntz
Frank Luntz’s Words that Work is a valuable part of the toolkit for communicators. It’s full of great lessons in creating language that works.
Know your issue? You also need to know how to frame it
Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.