The Political Message Quadrant helps campaigns define the candidate, define the opponent, and create and messages that tell a story.
Message grid: Point, Message, Support, Action
The Point, Message, Support, Action message grid helps align calls to action to messages and helps spokespeople connect ‘facts’ to messages
Message grid: Claim, Fact, Example
The Claim, Fact, Example format makes it easy to organize key messages under values. But it may result in long messages and prompt rational argument.
Message grid: Ill, Blame, Cure, Consequence
This four-part structure is a one way to deliver your key messages. The problem-solution narrative is great for campaigns and startups.
Message grid: 27/9/3 — 27 words, nine seconds, three messages
The 27/9/3 key message grid is a great format for creating three concise soundbite-length messages that work on TV, radio, print, and social.
A step by step guide to creating great key messages
Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.