This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
A step by step guide to creating a communications strategy
A communications strategy is essential to persuasive, relevant comms. This is a step by step guide to creating a punchy, sharp comms strategy.
Three ways research helps communication
Research is critical to persuasive communication. Rather than seeing it as an impediment, organizations should see it as invaluable.
Why the facts don’t work — a case study on climate communication
The climate movement needs to change its strategy, forget about persuading everybody, and focus on telling a story. It needs “moral genius”.
How one organization rebranded, changed its name, and achieved greater clarity
Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.
Three things Democrats must do to win
It was another bruising election cycle for Democrats. There are three things Democrats must fix before 2016 or it will be more of the same.
Why you probably don’t have a narrative
Campaigns and organizations that rely on messages in place of narrative risk saying nothing. Messages deliver narrative, but they are not the same.
Words that Work by Frank Luntz
Frank Luntz’s Words that Work is a valuable part of the toolkit for communicators. It’s full of great lessons in creating language that works.
What communicators can learn from Rick Warren and Saddleback Church
Rick Warren successfully built a following of 40,000 members. We can take lessons from his book and create purpose driven communication.