This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
How to use fewer words
Writing shorter can be difficult. Software doesn’t help. Here’s one exercise that will help you use fewer words without losing substance.
The press release no-one could read (and how to fix it)
Writing must be readable. This press release is filled with management-speak that says nothing. The fix: shorter sentences, simpler language.
If you do one thing, kill passive voice
The easiest way to improve your writing is by writing in the active voice. Passive voice hides the villain, the problem, and the solution.
“People will forget what you did, but people will never forget how you made them feel”
Words are easily forgotten, but feelings and emotions are seared in the minds of everyone. Understanding that is the key to better writing.
The power of “because”
A lot of human behavior is automatic. We often comply with requests even when the reason is ridiculous. That’s the power of “because”.
Why you should check out Draft — not just a distraction-free writing app
Draft is more than a distraction-free writing app. It’s a wonderful way to write, collaborate, and publish. It’s beautiful and easy to use.
How to tell stories ethically
Telling stories ethically can be challenging, but there ways an organization can tell great stories without doing harm to the people in them.
How to give your content the headline it deserves
If you write great content you need a great headline. Getting the headline right is the most important thing you can do attract readers.
The art of rewriting: write — walk away — edit
Our brains are great editors. The best thing you can do to make your writing better is to separate your writing and editing.