Lyft and Uber are new services seeking to disrupt the taxi industry. Similar services, but what about the brands?
Doing an interview? Know your numbers
Don’t waste a good media opportunity by not preparing. Know your message, and always make sure you know your numbers.
Words that beat ‘global warming’ and ‘climate change’ — a guide
For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial.
The missing contenders in ‘climate change’ vs ‘global warming’ fight
The climate change vs global warming language debate ignores better words like health, pollution, creating jobs, and extreme weather
One year – my five favorite articles
I started this blog just over a year ago. These are my favorite articles so far.
The power of “because”
A lot of human behavior is automatic. We often comply with requests even when the reason is ridiculous. That’s the power of “because”.
A quick look into the six principles of influence
We all use Robert Cialdini’s six principles of persuasion. What are they are and how can we use them to communicate effectively?
The Political Mind — George Lakoff
If Don’t Think of an Elephant! has been checked off your list, the next stop for persuasive language is George Lakoff’s The Political Mind.
Why you should check out Draft — not just a distraction-free writing app
Draft is more than a distraction-free writing app. It’s a wonderful way to write, collaborate, and publish. It’s beautiful and easy to use.
Don’t be like World Vision — know your values
When an organization’s values are only words, problems arise. World Vision is learning this. By caving in to donors it has an image to repair.