The 27/9/3 key message grid is a great format for creating three concise soundbite-length messages that work on TV, radio, print, and social.
It was another bruising election cycle for Democrats. There are three things Democrats must fix before 2016 or it will be more of the same.
The easiest way to improve your writing is by writing in the active voice. Passive voice hides the villain, the problem, and the solution.
The carriers providing 4G LTE coverage essentially offer the same service. Here’s how they sell the mobile internet and what they don’t say.
Environmental organizations often mistakenly frame nature as separate to people. This campaign avoids that mistake, but does it work?
Campaigns and organizations that rely on messages in place of narrative risk saying nothing. Messages deliver narrative, but they are not the same.
Words are easily forgotten, but feelings and emotions are seared in the minds of everyone. Understanding that is the key to better writing.
Can you guess which of these political ads works? The major political parties are off and running in New Zealand’s federal election.
Milton Glaser has a new logo to raise raise awareness about pollution and extreme weather. The logo is fine, but what about the language?