Just over a year ago I set out to create blog to help people communicate better. In that time I’ve received a lot of great feedback, learnt a lot, and reached readers in 128 countries.
First, my most read articles
- How to brief your ad agency (18% of all page views)
- Dealing with difficult questions from journalists
- How to write a victory and concession speech
- A good ad should have a single idea
- Rhetorical devices — index cards for speechwriters
My 5 favorite articles (in no particular order)
These articles are the ones I enjoyed writing the most, I think are the best, and have received the best response.
- Rhetorical devices — index cards for speechwriters
One of the early articles I wrote. Based on the many emails I’ve received, probably the most useful. These cards have been downloaded by seasoned speechwriters and novices alike. If you missed these I highly recommend downloading and printing them. - Matthew McConaughey’s Oscars speech and the rule of three
This turned out to be my most controversial article. I received a few heated emails because people disliked Matthew McConaughey’s “arrogance”. Even so, it’s a great example of the rule of three. - A good ad should have a single idea
This was a fun article to write. I picked apart a terrible car ad. - How to tell stories ethically
This is something many organizations struggle with. An important topic to visit and one that got picked up by other websites. - Know the three modes of persuasion
Aristotle can be tough to read. It’s a shame because there’s lots of great insight for communicators. He proposed three modes of persuasion. Something all communicators should know and use.
