Jeremy Porter

New York Communications Consultant

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Message grid: Political Message Quadrant

December 16, 2014, By Jeremy Porter

The Political Message Quadrant helps campaigns define the candidate, define the opponent, and create and messages that tell a story.

Message grid: Point, Message, Support, Action

December 11, 2014, By Jeremy Porter

The Point, Message, Support, Action message grid helps align calls to action to messages and helps spokespeople connect ‘facts’ to messages

Message grid: Claim, Fact, Example

December 9, 2014, By Jeremy Porter

The Claim, Fact, Example format makes it easy to organize key messages under values. But it may result in long messages and prompt rational argument.

Message grid: Ill, Blame, Cure, Consequence

December 3, 2014, By Jeremy Porter

Startup pitch

This four-part structure is a one way to deliver your key messages. The problem-solution narrative is great for campaigns and startups.

Message grid: 27/9/3 — 27 words, nine seconds, three messages

December 1, 2014, By Jeremy Porter

Live TV interview

The 27/9/3 key message grid is a great format for creating three concise soundbite-length messages that work on TV, radio, print, and social.

A step by step guide to creating great key messages

November 25, 2014, By Jeremy Porter

messaging

Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.

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