This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
Monroe’s Motivated Sequence is a persuasive speaking format. It’s a variation of the problem-solution format that is visual and inspires action.
The contrast between what is and what could be is a powerful means of persuasion. Steve Jobs used it. So did Martin Luther King, Jr.
Speakers who rely on facts and figures risk losing their audience. Aristotle’s third mode of persuasion, logos, should be used sparingly.
You need to use emotion to be persuasive. Nine ways you can create a connection with your audience using the second mode of persuasion: pathos.
Matthew McConaughey’s Oscars acceptance speech is a great example of how to use the rule of three. It makes his speech memorable.
A CEO can make or break a brand. Qantas is in trouble and the image of its CEO isn’t helping. Four questions that help us understand why.
Of the three modes of persuasion a speaker’s authority is the most important. Three things you can do to build authority and persuade.