A communications strategy is essential to persuasive, relevant comms. This is a step by step guide to creating a punchy, sharp comms strategy.
Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.
What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.
It was another bruising election cycle for Democrats. There are three things Democrats must fix before 2016 or it will be more of the same.
Campaigns and organizations that rely on messages in place of narrative risk saying nothing. Messages deliver narrative, but they are not the same.
Can you guess which of these political ads works? The major political parties are off and running in New Zealand’s federal election.
When an organization’s values are only words, problems arise. World Vision is learning this. By caving in to donors it has an image to repair.
Frank Luntz’s Words that Work is a valuable part of the toolkit for communicators. It’s full of great lessons in creating language that works.