Writing shorter can be difficult. Software doesn’t help. Here’s one exercise that will help you use fewer words without losing substance.
How one organization rebranded, changed its name, and achieved greater clarity
Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.
The press release no-one could read (and how to fix it)
Writing must be readable. This press release is filled with management-speak that says nothing. The fix: shorter sentences, simpler language.
Write visually and inspire action using Monroe’s Motivated Sequence
Monroe’s Motivated Sequence is a persuasive speaking format. It’s a variation of the problem-solution format that is visual and inspires action.
What’s the difference between branding and marketing?
What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.
My five favorite articles of 2014
These five articles are my favorites published this year. A mix of persuasion, narrative, messaging, purpose and language.
Message grid: Political Message Quadrant
The Political Message Quadrant helps campaigns define the candidate, define the opponent, and create and messages that tell a story.
Message grid: Point, Message, Support, Action
The Point, Message, Support, Action message grid helps align calls to action to messages and helps spokespeople connect ‘facts’ to messages
Message grid: Claim, Fact, Example
The Claim, Fact, Example format makes it easy to organize key messages under values. But it may result in long messages and prompt rational argument.
Message grid: Ill, Blame, Cure, Consequence
This four-part structure is a one way to deliver your key messages. The problem-solution narrative is great for campaigns and startups.