Jeremy Porter

New York Communications Consultant

  • Home
  • Start here: Comms 101
  • About Jeremy
  • Clients
  • Blog
  • Contact
  • More
    • Advertising 101
    • Writing resources
    • Subscribe

How to use fewer words

March 24, 2015, By Jeremy Porter

Writing shorter can be difficult. Software doesn’t help. Here’s one exercise that will help you use fewer words without losing substance.

How one organization rebranded, changed its name, and achieved greater clarity

February 10, 2015, By Jeremy Porter

Rebranding can be a long, fraught process. This is how one organization rebranded, what they managed to achieve, and what they learned.

The press release no-one could read (and how to fix it)

February 3, 2015, By Jeremy Porter

Edited UN Women press release

Writing must be readable. This press release is filled with management-speak that says nothing. The fix: shorter sentences, simpler language.

Write visually and inspire action using Monroe’s Motivated Sequence

January 27, 2015, By Jeremy Porter

Monroe's Motivated Sequence

Monroe’s Motivated Sequence is a persuasive speaking format. It’s a variation of the problem-solution format that is visual and inspires action.

What’s the difference between branding and marketing?

January 21, 2015, By Jeremy Porter

Nike's 'Find Your Greatness" spot

What can we learn from Apple Nike, and Virgin? We can see the difference between branding and marketing, and why we need both.

My five favorite articles of 2014

December 16, 2014, By Jeremy Porter

These five articles are my favorites published this year. A mix of persuasion, narrative, messaging, purpose and language.

Message grid: Political Message Quadrant

December 16, 2014, By Jeremy Porter

The Political Message Quadrant helps campaigns define the candidate, define the opponent, and create and messages that tell a story.

Message grid: Point, Message, Support, Action

December 11, 2014, By Jeremy Porter

The Point, Message, Support, Action message grid helps align calls to action to messages and helps spokespeople connect ‘facts’ to messages

Message grid: Claim, Fact, Example

December 9, 2014, By Jeremy Porter

The Claim, Fact, Example format makes it easy to organize key messages under values. But it may result in long messages and prompt rational argument.

Message grid: Ill, Blame, Cure, Consequence

December 3, 2014, By Jeremy Porter

Startup pitch

This four-part structure is a one way to deliver your key messages. The problem-solution narrative is great for campaigns and startups.

« Previous Page
Next Page »

Popular this week

  • Why you need emotion to persuade
  • Communications 101
  • Three ways research helps communication
  • A step by step guide to creating great key messages
  • Write visually and inspire action using Monroe’s Motivated Sequence

Search

© Jeremy Porter