Barack Obama and Democrats broke a cardinal rule by trying to reclaim “Obamacare”: they used the language of their opponent.
One technique for dealing with difficult questions from journalists
Bridging is a well-known technique to deal with difficult questions. But journalists are onto it. There’s a better technique that works.
Know your issue? You also need to know how to frame it
Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.
Words: a threat to any politician’s career
One of the biggest threats to a politician’s career is their own words. “Mandate” is one of those words politicians need to be careful with.
The Political Brain by Drew Westen
Drew Westen’s book is essential reading for progressives wondering why conservatives keep winning. Packed with theory and practical examples.