Bridging is a well-known technique to deal with difficult questions. But journalists are onto it. There’s a better technique that works.
11 things you can do to make your press release stand out
Journalists are busy people with inboxes flooded with press releases. Eleven ideas to help your press release to stand out from the rest.
How to make an apology ad
When you upset customers you need to win them back. There’s great opportunity in the apology ad. Four steps to showing you’ve changed.