If you write great content you need a great headline. Getting the headline right is the most important thing you can do attract readers.
Two candidate ads that helped elect two mayors
The candidate ad can tell voters more about a candidate that other channels can’t match. Two great candidate ads from recent elections.
How to brief your ad agency
Too many ads have no chance of being effective because the brief is poor. Here’s one technique to deliver your ad agency a clear objective.
How to make an apology ad
When you upset customers you need to win them back. There’s great opportunity in the apology ad. Four steps to showing you’ve changed.
All great ads have a single idea
Great ads have a single idea. A single idea makes them memorable. Here’s one car ad with nine too many.
Why the ‘greatest’ gun control ad doesn’t work
Gun violence is a huge problem in the US and this ad fails to show the true cost. The biggest problem with this gun control ad is the guns.