This is a free in-depth guide to creating communications that is clear and persuasive. Everything from strategy to messaging to framing.
A step by step guide to creating a communications strategy
A communications strategy is essential to persuasive, relevant comms. This is a step by step guide to creating a punchy, sharp comms strategy.
The press release no-one could read (and how to fix it)
Writing must be readable. This press release is filled with management-speak that says nothing. The fix: shorter sentences, simpler language.
Doing an interview? Know your numbers
Don’t waste a good media opportunity by not preparing. Know your message, and always make sure you know your numbers.
Don’t be like World Vision — know your values
When an organization’s values are only words, problems arise. World Vision is learning this. By caving in to donors it has an image to repair.
How a CEO can make or break a brand
A CEO can make or break a brand. Qantas is in trouble and the image of its CEO isn’t helping. Four questions that help us understand why.
How to tell stories ethically
Telling stories ethically can be challenging, but there ways an organization can tell great stories without doing harm to the people in them.