The climate change vs global warming language debate ignores better words like health, pollution, creating jobs, and extreme weather
The power of “because”
A lot of human behavior is automatic. We often comply with requests even when the reason is ridiculous. That’s the power of “because”.
A quick look into the six principles of influence
We all use Robert Cialdini’s six principles of persuasion. What are they are and how can we use them to communicate effectively?
The Political Mind — George Lakoff
If Don’t Think of an Elephant! has been checked off your list, the next stop for persuasive language is George Lakoff’s The Political Mind.
Words that Work by Frank Luntz
Frank Luntz’s Words that Work is a valuable part of the toolkit for communicators. It’s full of great lessons in creating language that works.
Stuck with your presentation? Talk about what is and what could be
The contrast between what is and what could be is a powerful means of persuasion. Steve Jobs used it. So did Martin Luther King, Jr.
Why you should limit facts and figures
Speakers who rely on facts and figures risk losing their audience. Aristotle’s third mode of persuasion, logos, should be used sparingly.
Why you need emotion to persuade
You need to use emotion to be persuasive. Nine ways you can create a connection with your audience using the second mode of persuasion: pathos.
How a CEO can make or break a brand
A CEO can make or break a brand. Qantas is in trouble and the image of its CEO isn’t helping. Four questions that help us understand why.
Three ways to build authority
Of the three modes of persuasion a speaker’s authority is the most important. Three things you can do to build authority and persuade.