Aristotle’s modes of persuasion should be at the heart of almost every speech. They build credibility, stir emotions, and prompt action.
A language case study: ‘inequality’ and ‘opportunity’
President Obama’s “opportunity agenda” is a reminder that to get to the right solutions, you first need the right language. Framing matters.
What communicators can learn from Rick Warren and Saddleback Church
Rick Warren successfully built a following of 40,000 members. We can take lessons from his book and create purpose driven communication.
Don’t Think of an Elephant! by George Lakoff
Conservatives have dominated most debates since Nixon. George Lakoff tells us how this has happened and how progressives should respond.
One message for Democrats in the 2014 midterm elections
President Obama’s last chance to deliver on his promises arrives next year. There’s hope if Democrats can rally around a single message.
Affordable Care Act or Obamacare? A lesson in framing
Barack Obama and Democrats broke a cardinal rule by trying to reclaim “Obamacare”: they used the language of their opponent.
One technique for dealing with difficult questions from journalists
Bridging is a well-known technique to deal with difficult questions. But journalists are onto it. There’s a better technique that works.
Know your issue? You also need to know how to frame it
Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.
Why you should be preaching to the choir
Organisations that preach to the choir have one advantage over those who don’t: a group of passionate advocates who share their story.
How to make an apology ad
When you upset customers you need to win them back. There’s great opportunity in the apology ad. Four steps to showing you’ve changed.