President Obama’s last chance to deliver on his promises arrives next year. There’s hope if Democrats can rally around a single message.
Two candidate ads that helped elect two mayors
The candidate ad can tell voters more about a candidate that other channels can’t match. Two great candidate ads from recent elections.
How to write a victory and a concession speech
Elections don’t come around often but there are two speeches candidates and staffers need to know how to write: the victory and concession.
Affordable Care Act or Obamacare? A lesson in framing
Barack Obama and Democrats broke a cardinal rule by trying to reclaim “Obamacare”: they used the language of their opponent.
Know your issue? You also need to know how to frame it
Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.
Words: a threat to any politician’s career
One of the biggest threats to a politician’s career is their own words. “Mandate” is one of those words politicians need to be careful with.
The Political Brain by Drew Westen
Drew Westen’s book is essential reading for progressives wondering why conservatives keep winning. Packed with theory and practical examples.
Rhetorical devices — index cards for speechwriters
Rhetoric is an essential ingredient in speeches, but missing from many. 38 common rhetorical devices to start using in your speeches.