The 27/9/3 key message grid is a great format for creating three concise soundbite-length messages that work on TV, radio, print, and social.
A step by step guide to creating great key messages
Key messages are a key part of public communication. This step by step guide will help you develop messaging that is memorable and tells a story.
Three things Democrats must do to win
It was another bruising election cycle for Democrats. There are three things Democrats must fix before 2016 or it will be more of the same.
If you do one thing, kill passive voice
The easiest way to improve your writing is by writing in the active voice. Passive voice hides the villain, the problem, and the solution.
What companies say and don’t say about their 4G LTE networks
The carriers providing 4G LTE coverage essentially offer the same service. Here’s how they sell the mobile internet and what they don’t say.
One reason this ad campaign might work
Environmental organizations often mistakenly frame nature as separate to people. This campaign avoids that mistake, but does it work?
Why you probably don’t have a narrative
Campaigns and organizations that rely on messages in place of narrative risk saying nothing. Messages deliver narrative, but they are not the same.
“People will forget what you did, but people will never forget how you made them feel”
Words are easily forgotten, but feelings and emotions are seared in the minds of everyone. Understanding that is the key to better writing.
Three notes you must hit when making a political TV ad
Can you guess which of these political ads works? The major political parties are off and running in New Zealand’s federal election.
Earth isn’t dying; people are
Milton Glaser has a new logo to raise raise awareness about pollution and extreme weather. The logo is fine, but what about the language?